The out of the box Geo location API for Episerver uses an old version of the Geo IP database. For some customers, because this is not an updated database, IP addresses show up in the wrong location when personalizing content. There are a few versions of the database that are more accurate but require payment. There is a free option mentioned in a blog post that you can use that is currently maintained. If you run into issues, we would suggest you try this method. Though not s...
NumberOfVisitsCriterion cookie never expires and is set to a date like December 9999.
The date for when the NumberOfVisitsCriterion cookie should be expired is set in the Episerver assemblies.