Our attribution model is the industry standard. If a user visits your site and clicks on a Perform recommendation, and returns to the site within 30 days and buys the product they clicked on/converts, then full attribution for the conversion will be given to Perform. A question that gets asked a lot is, "what if a user engages with a recommendation, returns to the site and purchases the item, plus other items they weren't recommended?" Episerver Perform will only be attributed the r...

Total Orders - total number of transactions tracked on the site From Perform Recommendations - the number of orders in which a Perform recommendation was purchased. Average % from Perform recommendations - the percentage of orders in which a Perform recommendation was purchased. Total revenue - total revenue tracked on the site From Perform recommendations - the revenue generated from products bought through recommendations, measured by totalling the unit value of products clicked and pur...

Total impressions - total number of page impressions, where recommendations were served Total clicks - total number of clicks on recommendations Click through rate - click through rate for recommendations, shown as percentage (sum of clicks divided by sum of impressions) Click to purchase conversion - conversion rate for recommendations, shown as percentage (sum of purchased recommended products divided by sum of clicks) User recommendation conversion - number of unique users who purchased a...

Shows best-selling products on the site based on the revenue generated from recommendations Graph 1 Average order value - the average order value of orders that contained a Perform recommendation compared to those that did not over the specified period Graph 2 Average units/order - the average number of units purchased in orders that contained a Perform recommendation compared to those that did not over the specified period Graph 3 Revenue generated from Perform recommendations Table ...

Shows all page types on the site, where recommendations are served, and how much recommendations revenue is generated from each. Pie chart Page type report by revenue - shows which page types are generating the most recommendations revenue Table Page type Impressions Clicks CTR Items bought CTP Revenue Page type where recommendations are present Total number of page impressions for this page type Total number of clicks on recommendations on this page type Click through rate for recomm...

Similar to the Page type report, but broken down further to individual widgets (some pages may have more than one widget). Shows recommendations widgets which are used on a site and how much recommendations revenue is generated from each. Pie chart Widget report by revenue - shows which recommendations widgets are generating the most revenue Table Widget Impressions Position Clicks CTR Items bought CTP Revenue Widget name Total number of page impressions for this widget Number of impr...

Shows the number of recommendations that were served on a site and the average response time Graph 1 Recommendations served - total number of recommendations served per day Graph 2 Average time recommendations served - the average time it takes to generate recommendations and return them to a site (after a tracking request is sent)

This report shows the ranking of products based on their overall conversion and page views on a site. Definitions: Traffic High traffic: product is in the top 30% of page views Low traffic: product is in the lower 40% of page views and with the very lowest 10% excluded Conversion High converting: product is in top 10 of the highest 10% of conversions Poor converting: product is in the lowest 10 of the lowest 10% of conversions Table Product ref Title Page views Units bought Conversio...

Shows all terms used in site search, which returned no results. Table Term Instances Unique visitors Term that was search for Total number of times the term has been searched for Total number of unique visitors who searched for this term

Shows results from the latest Perform A/B test on a site, as well as past tests. You can filter the results to specific dates by selecting the date range from the range bar as well as set the control group (A-E as the AB testing supports up to 5 groups) and select a specific currency that you want to look at. Numbers Tab Metric Definition Sessions Total user sessions on site Unique visitors Number of different users on the site Revenue Overall site revenue Orders Total number of t...

This metrics shows the number of unique users who purchased a Perform recommendation compared to the number of unique users who viewed a Perform recommendation as a percentage. Example: 100 users viewed recommendations and 10 users purchased from recommendations – therefore 10/100 = 0.1 or 10%.

If you are unable to find the metric you are looking for, please contact developersupport@episerver.com who will be able to point you in the right direction. If you are unfamiliar with the interface, you can find more information in the Reporting overview articles or you can book a training session for yourself and your team. If the data is not available as standard, we will be happy to discuss whether your specific request is possible and look into creating a custom report for you. Please co...

Weekly reports are generated and sent out every Monday, and provide a fantastic "at a glance" summary of how Episerver Personalization has influenced your site performance in the past week, along with month-on-month and year-on-year deltas, and top performing categories and products sold through Personalization.  Please contact developersupport@episerver.com if you wish to be added to the mailing list for a particular site. 

If no data appears in the Personalization Portal reporting or data is missing from a report (e.g. the last 3 days) this can be because: The incorrect currency is selected in the report view There are tracking issues on your site - you can review any recent code changes around the time that data stopped being collected to see if anything could have affected the tracking of pages, in particular the basket, checkout and order pages The report updates are running behind and the data has not been...