The PLA widget is not a permanent fixture on the site but instead, a custom widget which only appears if a user has come to the page by clicking on a Google product listing add.
The widget was created to solve the high bounce rate issues many companies experience when a user comes to the site through a PLA.
Through this journey a user is usually shown a singular product or a product with an alternatives/cross-sells widget containing a few other products. (If the widget is above the fold).
An interstitial page will change the shopping journey for the user by adding in an entirely personalized page to the checkout journey. The page can be shown either after the product page before the basket page, or after the basket page before the checkout pages.
The page will usually consist of 2 to 5 recommendations widgets, which can have a variety of different titles and strategies to give the user a breadth of products based on the information we know about them.
Example widget titles:
Putting a different twist on the add to basket action, this widget can be displayed when a product is added to the basket in the fashion of a top page drop down confirmation or in a lightbox.
This gives the ability to display an alternatives recommendation strategy when viewing the product details page, and then cross-sells recommendations strategy once the product is chosen.
A powerful addition when a product qualifies for both strategies.
The light box or drop down section should give the u...
The titles shown for recommendations widgets on a site are fully controlled and customized by the implementation of the rendering code.
We recommend using titles that reflect the personalization strategy which is configured for the widget, but are also generic enough to accommodate the fact that different users will see different products based on their own behavior. Here are some examples:
You May Like…You May Also Like…Why Not Try?We Also Suggest…You Might Like...Why Not Add...